The Founder
We had a humble beginning but we were blessed with intuitive foresight. Annapurna group was established by Late Shree Gouranga Chandra Ghosh, a visionary who saw the beginning of a food giant and helped it take its first baby steps. He initiated Sundarban Dairy Firm in 1952, and his steadfast and competent leadership soon took the company to newer heights.
Inspired by his efforts and vision, the organization followed suit, emerged as one of the leading dairy & Agro brands in the country with an enviable growth rate.
Our Journey
The last six decades have been all about progress. We’ve researched and chosen the choicest of ingredients from nature and created a bouquet of products around it. Dedicated towards the well-being of each and every consumer, our journey is inspired by the promise of purity. Today Annapurna has become one of the largest FMCG companies in the Eastern part of the country and is looking to extend its footprint all across the nation.
Since our inception in 1952, the Annapurna Group has toiled relentlessly to cater the purest form of food products to the end consumer. From its flagship product Annapurna Ghee to breakfast additives like Honey, Jam & Jelly, Sauces, Pickles, Fruit Squash, Fundaaz Fruit Beverages, to kitchen ingredients like Ginger Garlic Paste, a range of condiments in the form of Diptips and one stop cooking solutions like ReadyMate Wonder Gravy & Wonder Bowl, Annapurna is continuously evolved to meet the changing needs & requirements of every household.
The love and trust of our consumers, has helped us secure our position as one of the most trusted FMCG brands in the food category section of The Economic Times in March 2019. This accolade has helped us steadily transform ourselves from a family run business to into a corporate entity.
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1952
- Inception of Sundarbans Dairy Farm
- Debut product was Annapurna Ghee
- Honey & Cream were introduced
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1995
- Journey of Sundarbans Food Products began
- Annapurna Group expanded beyond the Dairy sector
- Started producing different snack items under new division
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1999
- Sundarbans Food Products became a Pvt. Ltd. Company
- Renamed as Sundarbans Food Products (I) Pvt Ltd.
- Annapurna Group entered the Agro Sector
- Sundarbans Food Products (I) Pvt Ltd. took over Sundarbans Dairy Farm
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2003
- Satez Agro Products Pvt. Ltd.
- A range of pickles, jam, jelly and sauce was launched & the size of the product basket started increasing
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2007
- Annapurna Food and Beverages was formed to produce fruit based beverages under the brand name of FUNDAAZ
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2012
- Under the brand Annapurna there were further developments in the Dairy category
- Pasteurized Milk and Milk powder were introduced in the market
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2014
- We have launched Carbonated fruit beverages -APPLTIZER and DIET LEMONTIZER under the brand Fundaaz
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2018
- We have launched a range of products in the Gen-Y category keeping in mind the lifestyle and food habits of contemporary generation.
ReadyMate, a range of ready- to-cook gravies were launched in seven variants - Mosambi Fruit Drink was launched in the Fundaaz range
- DIPTIPS, a range of table top sauces, spreads & condiments like salsa sauce, mayonnaise, honey mustard sauce, sandwich spread are launched in the metro areas.
- In the dairy segment, the newly launched entrants are cream and paneer which come in impressive tin packaging. The Gen-Y products do not have added color or preservative
- We have launched a range of products in the Gen-Y category keeping in mind the lifestyle and food habits of contemporary generation.