ABOUT US

A brand is built not only by the company but also by the people who love, cherish and walk with the brand on its journey towards excellence. Since its inception in the year 1952, the Annapurna Group has toiled relentlessly to better the lives of its customers. Annapurna has kept strengthening improving the unflinching standards of quality that sets it apart from the rest.

Yes, Annapurna believes in providing tasty and healthy food products at an affordable price. But at the heart of all this, is the passion to bring the very best to our customers without making any compromises. We’ve built our products on genuine feedback from the market, researched the Indian taste buds thoroughly and have always come up with solutions that have helped us upgrade the quality of our offering. From the selection of raw materials to the final product, Annapurna has never slipped up when it comes to quality. Perhaps that is the reason why ‘Annapurna’ is now the most established brand of Eastern India.

We assure you that all our efforts, as always, have been directed towards meeting your expectations and earning your love.

COMPANY

Annapurna is a North East India based Fast Moving Consumer Goods Company. Our primary business is dairy and agro based food products. The seeds of Annapurna Group were sown in the year 1952 by Late Gourango Chandra Ghosh with the intension of providing good and healthy dairy products to the consumers and optimizing the value of life.

Keeping in line with its sincere motive of providing quality food products, Annapurna’s business is currently structured into three specific units.

The three units are namely:

Sundarbans Food Products (I) Pvt. Ltd.

Started in 1952 and engaged in manufacturing dairy based products and honey.

Satez Agro Products Pvt. Ltd.
Started in the year 1999 and engaged in maunfacturing Agro based food products.

Annapurna Food & Beverages
Started in the year 2007 and engaged in manufacturing of fruit beverages under the brand name of Fundaaz.

Annapurna Food & Beverages (unit II)
Added in the year 2011 and engaged in manufacturing packaged drinking water with extra minerals under the brand name Sprint.

We have been serving the North East market for more than five decades. With a concentrated focus on growth and diversification, Annapurna, today, has emerged as one of the fastest growing Agro based food-processing companies of India.

‘Quality is not an act, it is a habit’ - Aristotle

MISSION

We will provide Agro & dairy based products of superior quality and value that improve the lives of the Indian consumer.

VISION

By better understanding of consumers' and customers' expectations and continuously working to innovate and improve products, offerings and processes, we intend to become the very best in our business.

OBJECTIVES

To develop products that would be beneficial to health To help consumers access world class products at an affordable price

To create a robust marketing and distribution network

To provide employment to the youth of the Eastern Region and help in the growth of the regeion as a whole

EXPECT

Great Taste Good Quality Nutrition

OBJECTIVES

  • To develop products that would be beneficial to health
  • To help consumers access world class products at an affordable price
  • To create a robust marketing and distribution network
  • To garner confidence in the ‘Annapurna’ brand from customers
  • To provide employment to the youth of the Eastern Region and help in the growth of the region as a whole

ACCOLADES

The Annapurna Group has received many prestigious accolades since its inception for its product quality and brand performance. We continue to make our mark in each of these fields thanks to the continuous support of our untiring people, our ever supportive customers, our associates and our partners. This drives us to continuously strive to outdo ourselves as a company and reinstate our position as “ALWAYS GOOD FOOD”.

Achieved “Excellence in Food Sector” award of North East in the year 2012 from Indian chamber of Commerce.

Awarded with the prestigious Asom Udyog Ratna Award from NESIA (Northeast Small Scale Industry Association) in the year 2010.

For the first time in Northeast India, ONICRA (RBI panelist) has awarded Annapurna Group with SE 1A grade for its highest performance capability and high financial strength.