Yeh Aam Nahi Khaas Hai!

by Annapurna Group | December 16, 2021

Yeh Aam Nahi Khaas Hai!

Summers! Hmm, how best to describe it? Let me try the scorching sun, summer vacations, IPL, ice-creams, and MANGOS! Indian summers without mangos would be that as bland as Holi without "Thandai". Go to any Indian household during summer and you will surely find mangos of various shapes and sizes, with each having their own distinctive aroma and taste.

If summer had a specific flavour, then it would be the sweet taste of the pulpy mangos. The small strand of mango juice that slowly slithers down your arm when you take a succulent bite and you gulp that strand just in time so that it does not fall on the ground. After all, mango or aam (in Hindi), is the king of fruits, and every drop of it should be given royal treatment.

The regal taste of the succulent mangos can be enjoyed in various ways. One can enjoy the mellow flavour of mango while chomping on the freshly cut slivers of the fruit or enjoy the serenading taste of Annapurna Group’s Fundaaz Mango drink made from the pulpiest picks from nature’s baskets.

The sight of a tumbler filled up to the brim with yellow-glistening Fundaaz mango juice on a sweltering day, with beads of condensation slowly trickling down the surface of the tumbler, is enough to create a craving so strong that one would just gulp down the entire drink in a single go. The richness of India’s food palate is so diverse that each region has given its own twist to mango juice. Mango juice and the traditional lassi are reincarnated as the mango lassi from the serpentine by-lanes of UP, giving it a fresh and frothy twist to an eternal summer drink, or the velvety texture of "Mango Mastaani" that can be best enjoyed on a lazy afternoon on the back roads of Pune.

However, those who want to enjoy aam in its purest form would relish the unadulterated mango juice extracted from the mango pulp. A serenading taste of freshly squeezed mango juice without any added sweetener or preservatives creates an illusion of having the golden nectars of heaven, a perfect relief from the sweltering heat and humidity. A simple enough recipe can be given an exotic twist by adding various condiments and syrups such as rosewater, honey, or other fruit syrups. Or the indigenous mango juice can be given a middle-eastern twist by adding nuts and dates. All you need now is to add a couple of ice cubes and enjoy it while watching your favourite show or while unwinding with your friends and family on a scorching day.

Aside from the luscious taste, mango juice is equally beneficial for your health. Mango pulps in mango juice provide enough fibre to aid digestion and prevent acidity. Fundaaz Mango, a mouth-watering refreshment, is also a rich source of Vitamin A and C, which boost immunity, improve eye sight and anaemia. So next time you chug a pitcher of this gleaming elixir, help yourself with a couple of more pints, because where else would you get the combination of nourishment and yummy taste?

The seasonality of mangos used to be a major mood dampener for food lovers like us who had to wait a year to get our hands on ripe mangos. But modern technological marvels have made it possible to enjoy mango juice in any season without any reason.

Fundaaz Mango Juice, presented by the Annapurna Group, delivers the nutrients and vitamins of freshly harvested mango and yet savours the sweet indulgence. So, sit back and enjoy the heavenly dew day in and day out with your right to purity, because Yeh Aam Nahi Khaas Hai!

The days of summer during my childhood were special! The long summer vacations used to be punctuated with fun and games with the friends, reunion with cousins and round of delicious food, fruit drinks and sherbet prepared by our moms and aunts. Of all the drinks that our elders used to make, the tangy yet sweet NimbuPani – or the Indian Lemonade had the deepest impact on my taste buds. If there is a drink that can cool down the human body in a trice it is the simple yet evergreen Indian iteration of lemonade. For the next part of my tarty story let me take you to my grandma’s home in the sleepy village of Bishnupur, Assam.

Me and my cousins used to run amok on the velvety grass of grandma’s little garden immediately after breakfast indulging in various rounds of crickets, football and hide and seek.After couple of game session in the morning, me and my cousins, completely exhausted and drenched in sweats used to wait for my grandma to serve us the other worldly lemon juice that she used to make from the freshly pluckedfruits. Our favourite spot used to be the tract cool shade forged by the series of lemon trees that grandma had planted many springs ago. We used to sit underneath the shady spots and marvel the sweetand tangy drink. The sight of the condensation droplets slowlyglissading down the surface of the glasses made us drool, with a bitter sweet feeling, that we will be finishing our portion of lemon juice within a flash. Some of us were more of the adventurous type, and used to sneak into grandma’s kitchen and pester her for a second helping.

Strangely all of us felt that the lemon drink can only be enjoyed in nature laps with the smell of freshly cut grass and the sweet citrus smell of ripe lemons.The buzzing sound of the bees and the sweet and zesty elixir gushing down our throats recharged our batteries for another bout of games. Well one of the top benefits of lemon water is rehydration after all.

Fundaaz Lemon, by Annapurna group with its years of research and state of the technology has managed to bottle the essence of the earthyNimbuPaniand the purity of the freshly picked lemons from nature’s basket. 

Did I drift away? All right then, back to the story then…. Sometimes Grandma used to add a bit of twist to her classic lemon juice, with dash of pepper, mint leaves and loads of love. The true summer cooler, grandma’s lemon drinks were like rejuvenating spas for each and every cell of the body. And the best thing about the grandma’s drink was the purity. Only the goodness of the freshest harvest.FundaazLemon, prepared with double stages of homogenization, sterilization and pasteurization, ensures the safety of consumption, after all it is the consumers right to purity. 

Apart from the refreshing taste, grandma often told the variousbenefits of lemon consumption. Some of the home remedies like a lemon juice with hot water for inflamed throat, or use of lemon juice as a natural antiseptic are absolute live saver. Lemon drink benefits also abates the chances of cancer and kidney stones. Th

Years had passed, and the summer vacations at grandmother’s house are nothing but childhood nostalgia that me and cousins still reminiscence over glasses of lemon juice. These days when summer arrives, I spend hours browsing the selves of various stores, trying out the numerous brands offering lemon juices and try to rewind the old memories of sweat drenched breaks between games and the refreshingcitrus aroma of lemons.

Fundaaz Lemon, one of the best fruit drink brands in India,is an absolute cracker of refreshing beverage prepared from the pulps of best handpicked lemons from the mystic gardens in Assam. Fundaaz Lemon infused with the tantalizing fruity taste boosts immunity and offers the goodness of vitamin C and Minerals and of course your right to purity.

So, recharge your body after a gruelling day,get your hand on a chilled bottle of Fundaaz Lemon and see all your stress melt away in the ecstasy of freshly plucked zesty lemons.